All they have to do is extract the data from HO statistics and send a customised version of the same press release to all the news desks around the country.
Lazy 'reporters' stick their name on it and publish it on their websites as 'news'.
After all, the GCN's mission statement is:
"Our mission is to progressively reduce the number of privately and publicly held guns in the UK and to eliminate the most dangerous of them. By so doing we will ensure that levels of gun violence continue to fall in the UK."
